Thoughtful visuals across photography, retail spaces and content.

If you’re looking for visuals that feel intentional and aligned with your business, you’re in the right place.
My background in visual merchandising and retail, naturally evolved into photography and content. Now, I work with brands to create visuals that feel cohesive across social, web, email, and in-store.

Ways we can work together

A teal Le Creuset cast iron pot with a gold knob on top, placed on a table among travel magazines, lemons, onions, and a loaf of bread.

Product Photography

I create beautifully styled product photography for social media, email campaigns, and websites.

With experience collaborating with marketing teams, I integrate into your workflow to support everything from campaigns to ongoing content, bringing your vision to life in a way that feels aligned and intentional.

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A rustic wooden display table in a greenhouse with decorative pumpkins, candelabra, pottery, pillows, and greenery, including ferns and small trees, presented for sale or decoration.

Retail & Visual Merchandising

With a background in visual merchandising and retail, I help brands create inviting, thoughtfully curated spaces that enhance the shopping experience.

From seasonal displays to full-scale visual refreshes, I bring a creative, considered approach to in-store styling, product placement, and overall space design and in-store experience.

Get In Touch
A cozy bathroom scene with a bathtub filled with water and rose petals, surrounded by lit candles, a cup of tea, a bag of snacks, a small potted plant, and wall art.

Content & Campaigns

I work with brands on content creation across both organic and campaign work, from concept and styling through to shooting and editing.

With a focus on creating visuals that feel natural and engaging, I produce photo and video content that reflects your brand and feels natural within how you show up.

Explore Work

  • Emma has been a tremendous asset to our marketing efforts. She brings fresh ideas, thoughtful solutions, and new ways of thinking to the business. Her photography, videography, and styling have resonated with our audience and helped grow our customer base in a measurable way. Not only is she a talented creator, but her kindness, adaptability, and openness are among her greatest strengths.

    Heather, Marketing Manager | The Gourmet Warehouse

  • Emma has been an absolute delight to work with. She truly understands what our brand represents, from the tastes and smells to the overall feeling we want to create. These elements are beautifully captured in her photos and videos. She is creative, organized, fun, and always a ray of sunshine.

    Natalie, Owner Operator | Merci Boulangerie

  • Working with Emma is a true collaboration. She takes the time to understand my vision and offers thoughtful, creative suggestions throughout the process. Her passion for photography and videography is evident, along with her commitment to delivering quality work. I always look forward to each photo package she delivers. Every image consistently exceeds my expectations.

    Allison, Marketing Manager | West Coast Florals

A little about me

I’m Emma Sugiyama, a Vancouver-based creative freelancer working across product and home goods photography, merchandising, bath styling and content creation.
With a strong foundation in visual merchandising and a natural eye for design, I help brands bring their products and ideas to life in a way that feels authentic and engaging, whether that’s through styled imagery, content, or retail displays.

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