Hi, i’m Emma.

Creativity has been pulsing through my veins for as long as I can remember. I’ve always seen it as a layer cake, stay with me. Each job, project, and experience builds on the last, shaping a creative career that feels entirely my own.

My love for interiors and styling led me to interior design school, and eventually to Anthropologie, where I spent five years as both a Merchandiser and Visual Merchandising Manager. I was immersed in creating inspiring spaces, setting up seasonal displays, and making sure products looked their absolute best in-store. That experience shaped how I see design, storytelling, and retail spaces, and it’s a big part of how I approach my work today.

At the same time, I started exploring new creative outlets. I began photographing my space and sharing it online, which led to creative opportunities in social media and led to content creation for locally owned businesses. Over time, I found my rhythm working with brands that needed support across creative direction, photography, and content, whether that meant ongoing collaboration or project-based work.

Now, I offer a mix of:

• Freelance merchandising, retail styling, and seasonal displays
• Product photography and lifestyle content creation
• Social media support and content direction

And then there’s bath styling. Back in 2018, I created my first bath setup and didn’t really stop. What began as a personal creative outlet grew into a body of work that led to collaborations with brands like Wilet, Vitruvi, Flewd, and Inoki Bathhouse, along with features in Cosmopolitan, Allure, Seventeen, and Refinery29. It’s not always the core of what I do, but it’s a part of my work I really love bringing into the right projects.

At the core of everything I do is the same goal: to help brands create visuals and spaces that feel considered, intentional, and true to who they are.